How to Find the Keywords Your Competitor Ranks For (That You Don't)

TL;DR: A keyword gap analysis compares your domain to a competitor's and lists the keywords where they rank and you don't. It's the fastest honest answer to "what content should we make next?" Run one in the keyword gap tool — 12 credits per fresh lookup.

What a keyword gap actually tells you

Not every gap keyword is worth chasing. The value is in the sorting: gaps where the competitor ranks outside the top 3 with modest authority are winnable; gaps where they hold position 1 with a decade-old page usually aren't. You're shopping for the flanks, not the fortresses.

One of the best-documented examples in our library: a small e-commerce brand grew from $3.3K to $40.6K monthly organic revenue by deliberately avoiding the market leader's fortress keywords and winning the questions upstream of purchase instead.

Step 1 — run the comparison

Open the keyword gap tool, enter your domain and one competitor, and run it. You'll get the intersection report: keywords they rank for, their positions, volumes, and where you stand.

Step 2 — filter for winnable intent

Work the list with two questions:

1. Is there buying intent? "best invoicing software for freelancers" beats "what is an invoice" every time, even at a tenth of the volume.
2. Is their position soft? Competitor at position 5–15 = a page that ranks on domain strength, not excellence. That's your opening.

Step 3 — one page per gap, better than theirs

For each keyword you pick: read the competitor's ranking page, then publish something specifically better — more current data, clearer answer, real examples. Internal-link it to your money pages.

Step 4 — re-run monthly

Gap analysis is a moving picture. A monthly re-run (cached repeats are free) shows which gaps you've closed and which new ones opened.