The receipts, written up
Tutorials, data studies, honest comparisons
Everything here follows the house rule: numbers with sources, claims you can check, and tools you can run yourself.
Affordable SEO Tools: 7 Cheap Picks for Small Businesses and Founders (2026)
Seven cheap and free SEO tools for small businesses, founders and small agencies: what each is best at, current pricing, and stacks that work.
Competitor Backlink Analysis: How to Find Links Worth Earning
How to find competitor backlinks, separate useful links from noise, and turn the gaps into a realistic outreach list.
Market Research for Small Business: A Low-Cost Way to Start
A practical market research process for small businesses: size demand from search data, read competitors and customer reviews, and test before you spend.
How to Do Competitor Analysis on a Small Budget: A 7-Step Guide
How to do competitor analysis for SEO and marketing: find real competitors, size them up, spot keyword and link gaps, and turn it into a plan.
How to Rank in AI Overviews: What Google Actually Says
Google says AI Overviews need no special optimization. What that means in practice, what to skip, and how to see which sources are cited for your searches.
How to Rank in ChatGPT and Perplexity: What the Evidence Supports
How to get cited by ChatGPT and Perplexity: crawler access, classic SEO, third-party sources and checking results, with what the data does and doesn't show.
AI Visibility: How to Check and Improve It (2026 Guide)
What AI visibility means, how to check it in ChatGPT, Perplexity and Google AI Overviews, and what the evidence says about improving it.
Community-Led Growth: 4 Examples and the Math Behind Them
Community-led growth examples at different price points, from a $47 a month coaching group to a high-ticket peer network, with reported numbers.
How to Grow on Twitter/X: What Real Accounts Report
How to grow on Twitter/X, based on sourced examples: a daily engagement routine, sharing real work and softer first messages.
Paid Advertising Examples: What Reported Results Actually Show
Paid advertising examples and benchmarks with reported ROAS and CPA, plus the measurement and business model decisions behind them.
Cold Email Examples: Real Campaigns and Their Reported Results
Real cold email examples with reported reply rates, what changed and what you can test: list quality, the first ask and who you target.
SEO Case Studies: 6 Sourced Examples and What to Copy (2026)
Six sourced SEO case studies from clinics, Shopify stores, SaaS and service businesses, with the reported result and the tactic behind each one.
Marketing Case Studies: What Worked, by Channel (2026)
Sourced marketing case studies across SEO, cold email, paid ads, Twitter/X and communities, with the tactic, the reported result and a link to the original.
Semrush vs WWO: Which Fits Founders and Small Teams? (2026)
Semrush is the everything-platform. WWO is a narrower, lower-cost alternative with sourced case studies. An honest breakdown.
Ahrefs Alternative for Small Agencies: An Honest Comparison (2026)
Where Ahrefs is genuinely better, where WWO wins for small agencies and consultants, and how to decide in five minutes.
Generative Engine Optimization (GEO): The 4-Step Playbook, With Real Results
GEO is SEO for AI answers. The four-step playbook one agency used to grow AI-referred conversions 83% in three months — with sources.
How to See Any Domain's Entire SEO Profile in 60 Seconds
Traffic, ranked keywords, top-10 positions, backlinks, referring domains — one lookup for any domain. How to read a domain snapshot like a consultant.
How to Run a Local Market Scan Before Opening (or Pitching) in Any City
See who owns the Google Maps results for any niche in any city — ratings, review counts, and the gaps — in one lookup. The pre-pitch and pre-launch checklist.
How to Find the Keywords Your Competitor Ranks For (That You Don't)
A step-by-step keyword gap analysis: see every keyword a competitor ranks for that you don't, pick the winnable ones, and turn them into content.
How to Check If ChatGPT Recommends Your Brand (Free, 2 Minutes)
A free, no-signup way to see whether ChatGPT and Perplexity mention your brand when customers ask — and which competitors they cite instead.
We Asked AI Where to Stay in 10 Cities. 56% of Major Hotel Brands Never Came Up.
Original study: 20 traveler questions, asked live to ChatGPT and Perplexity across 10 cities, tested against 61 major hotel brands. Most brands were invisible — including the world's largest hotel company.