WhatWorkedThe receipts, written up
Tutorials, data studies, honest comparisons
Everything here follows the house rule: numbers with sources, claims you can check, and tools you can run yourself.
The Best Affordable SEO Tools in 2026 (Under $60/Month)
Seven genuinely useful SEO tools under $60/month — what each is best at, real prices, and how to combine them into a stack that replaces a $139 suite.
Semrush vs WhatWorked Online: Which Fits Founders and Small Teams? (2026)
Semrush is the everything-platform. WhatWorked Online is the focused, receipts-driven alternative at a tenth of the price. An honest breakdown.
Ahrefs Alternative for Small Agencies: An Honest Comparison (2026)
Where Ahrefs is genuinely better, where WhatWorked Online wins for small agencies and consultants, and how to decide in five minutes.
Generative Engine Optimization (GEO): The 4-Step Playbook, With Real Results
GEO is SEO for AI answers. The four-step playbook one agency used to grow AI-referred conversions 83% in three months — with sources.
How to See Any Domain's Entire SEO Profile in 60 Seconds
Traffic, ranked keywords, top-10 positions, backlinks, referring domains — one lookup for any domain. How to read a domain snapshot like a consultant.
How to Run a Local Market Scan Before Opening (or Pitching) in Any City
See who owns the Google Maps results for any niche in any city — ratings, review counts, and the gaps — in one lookup. The pre-pitch and pre-launch checklist.
How to Find the Keywords Your Competitor Ranks For (That You Don't)
A step-by-step keyword gap analysis: see every keyword a competitor ranks for that you don't, pick the winnable ones, and turn them into content.
How to Check If ChatGPT Recommends Your Brand (Free, 2 Minutes)
A free, no-signup way to see whether ChatGPT and Perplexity mention your brand when customers ask — and which competitors they cite instead.
We Asked AI Where to Stay in 10 Cities. 56% of Major Hotel Brands Never Came Up.
Original study: 20 traveler questions, asked live to ChatGPT and Perplexity across 10 cities, tested against 61 major hotel brands. Most brands were invisible — including the world's largest hotel company.