Paid Advertising Examples: What Reported Results Actually Show

TL;DR: These paid advertising examples suggest looking beyond the ad itself. Business model and measurement can change what a good result means before you touch the creative.

The examples

Example	Reported figure	Lesson
Supplement brand (Mamun)	Required ROAS fell from 2.5x+ to about 1.4x, $300K a month	Subscriptions changed what the brand could afford to pay
Single-ad Meta campaign (UltraByRich)	$4,562 revenue on $1,263 spend, 3.61x ROAS	One strong creative instead of many weak ones. A small sample
Server-side tracking (Rudra)	Pixel said to miss 20 to 30% of conversions	Check your data before judging campaigns
Meta attribution changes (Zentric Digital)	CPAs appeared 15 to 30% higher	A rise in reported cost isn't always a real decline
Meta benchmarks (COREPPC)	Ecommerce $28 to $45 CPA, 2.0 to 3.5x ROAS	Compare with your vertical, not overall averages

What to do with this

1. Work out your break-even ROAS before you set a target.
2. Audit tracking before you pause a campaign.
3. Treat benchmarks as ranges. They vary by source, method and account.

See more in the paid ads library and the marketing case studies guide.

Results are as reported by each source. Past results do not guarantee your own.