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Paid AdsBenchmark2026-03
2026 Meta CPA & ROAS by Industry: Ecommerce $28–45 CPA / 2.0–3.5x ROAS
COREPPC
B2b saas cpa$50–120Results
$50–120
B2b saas cpa
$28–45
Ecommerce cpa
2.0–3.5x
Ecommerce roas
Key tactics
- Benchmark against your specific vertical rather than overall averages
- Expect higher CPAs in competitive categories such as electronics and B2B
- Use industry ranges to set realistic targets and diagnose underperformance
Summary
Industry-level Meta benchmarks for 2026 show ecommerce generally landing in the $28–45 CPA and 2.0–3.5x ROAS range, while B2B/SaaS lead-gen sits much higher. Useful reference points for setting expectations by vertical.
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