Features

Everything WWO does, and how to use it.

20 live research tools, a free AI visibility check and a library of proven growth plays. Each tool below says what question it answers and when to use it.

How it works

  1. 1

    Check

    Start with the free AI check or any tool. Type a search, a website or a question the way your customer would.

  2. 2

    Understand

    See live data: who ranks, who AI recommends, what customers say, and what your competitors do differently.

  3. 3

    Act

    Pick a fix or a proven tactic from the library, then re-run the same check later to see if it worked.

AI search visibility

Find out whether ChatGPT and Google's AI name your business, and who they recommend instead.

Now exploringFree AI visibility check
whatworked.online/checkExample

Free AI visibility check

No signup

Is your business named by ChatGPT and Perplexity for the questions your customers ask?

Enter your brand and a customer question. You get a shareable result page showing whether each assistant mentions you and cites your website. 3 checks a day, free.

Run a free check

LLM mentions

Does ChatGPT mention your brand when a customer asks a question, and does it cite your website?

How to use it: Type the question exactly as a customer would. Repeat it monthly — answers change between runs.

Lite+15 credits per new lookupOpen

AI Overview citations

Which websites does Google's AI Overview quote for a search, and is yours one of them?

How to use it: See which sources AI trusts in your niche, then aim to be featured on those same sites.

Lite+4 credits per new lookupOpen

AI search volume

How much interest is there in a topic on AI search?

How to use it: Compare up to 10 topics before you write. The figure is a modelled estimate, not an exact count.

Lite+5 credits per new lookupOpen

Keywords and demand

Learn what people search for, how much, and what Google shows them.

Now exploringKeyword explorer
whatworked.online/tools?tab=keywordsExample
US
KeywordVolume / moKD

Keyword explorer

What do people search for around a product, service or topic, and how often?

How to use it: Enter your service and pick a market. You get related searches with volume and difficulty to compare.

Free plan8 credits per new lookupOpen

Google Trends

Is interest in this growing or fading over the last 12 months?

How to use it: Compare up to 5 terms side by side before you commit to one.

Lite+5 credits per new lookupOpen

SERP snapshot

Who is on Google's first page for a search right now, and is there an AI Overview?

How to use it: Check the real competition for a keyword before you try to rank for it.

Free plan2 credits per new lookupOpen

Competitor research

See who you compete with and borrow what is already working for them.

Now exploringDomain snapshot
whatworked.online/tools?tab=competitorsExample
US
CompetitorShared keywordsOverlap

Domain snapshot

How big is a website: estimated traffic, top keywords, backlinks and authority?

How to use it: Size up a competitor or a new client's site in one lookup.

Pro+18 credits per new lookupOpen

Competitors

Who competes with a website in Google search?

How to use it: Find rivals you did not know about, ranked by how many searches you share.

Pro+7 credits per new lookupOpen

Ranked keywords

Which searches does any website rank for?

How to use it: Run it on a competitor to see the pages and topics that bring them visitors.

Pro+7 credits per new lookupOpen

Keyword gap

Which searches does a competitor win that you are missing?

How to use it: This list is your content plan, sorted by what already works for them.

Pro+12 credits per new lookupOpen

Local and industry search

Results built for local businesses, hotels, shops and apps.

Now exploringLocal pack
whatworked.online/tools?tab=localExample
US
BusinessReviewsRating

Local pack

Who appears in Google Maps for a local search, with ratings and review counts?

How to use it: Search 'dentist in Jumeirah' the way a customer would and see who wins the clicks.

Lite+6 credits per new lookupOpen

Hotel search

What do travellers see when they search hotels for a destination?

How to use it: Compare properties, ratings and review volume for hospitality clients.

Pro+10 credits per new lookupOpen

Shopping snapshot

Who ranks on Google Shopping or Amazon for a product, at what price?

How to use it: Check price positioning against rivals in one search.

Pro+8 credits per new lookupOpen

App rankings

Which apps rank in the app store for a keyword?

How to use it: See ratings and review counts for every app competing on a search.

Pro+6 credits per new lookupOpen

Website checks

Quick health checks for any page or site.

Now exploringPage audit
whatworked.online/tools?tab=auditExample
US
CheckResultStatus

Page audit

Is a page set up well for search: score, titles, speed and issues?

How to use it: Paste any URL and get a list of fixes in seconds.

Free plan1 credit per new lookupOpen

Tech stack

What is a website built with: CMS, analytics, frameworks?

How to use it: Useful before a sales call or when you are choosing your own tools.

Lite+6 credits per new lookupOpen

Beyond the tools

The parts that turn one-off lookups into a working routine.

Free AI visibility check

Ask the question your customers ask. We run it live in ChatGPT and Perplexity and show whether your brand is named and your website cited. No signup, 3 checks a day.

Run a free check

Growth library

280+ published case studies across cold email, Twitter/X, SEO, communities and paid ads. Each shows the tactic, the reported result and a link to the original source.

Browse the library

Projects and reports

Save a client's website, market, keywords and competitors once, run research against them in one click, and generate a client-ready report. Pro includes 1 project, Agency 25.

See projects

History and saved results

Every lookup is saved. Open any past result again instantly, at no cost. Repeat lookups of the same search are served from cache for free too.

Open history

Four research markets

Run research for the United States, United Kingdom, United Arab Emirates or India. Your choice follows you across every tool.

Open the tools

Favourites and collections

Save case studies you like and group them into collections, for yourself or for a client.

Go to dashboard

Step-by-step recipes

Not sure where to start? Follow a recipe.

Local business

Get recommended when customers ask AI

  1. 1Free AI checkAsk 'best dentist in Jumeirah' and see if you are named.
  2. 2Local packLite+See who owns the Google Maps results for that search.
  3. 3Review miningPro+Read what customers praise about the business that wins.
  4. 4LLM mentionsLite+Re-check every month to see if you now appear.

Consultant or agency

Win a client and report the results

  1. 1Domain snapshotPro+Size up the prospect's website in one lookup.
  2. 2CompetitorsPro+Show who is beating them in search.
  3. 3Keyword gapPro+List the searches their rivals win and they miss.
  4. 4Projects and reportsSave the client and generate a client-ready report.

Anyone looking for growth ideas

Find a tactic with proof behind it

  1. 1Growth libraryBrowse 280+ real case studies by channel.
  2. 2Filters and searchNarrow by channel, year, type or AI-powered.
  3. 3Validate the tacticOn SEO plays, check live search demand for its keywords.
  4. 4CollectionsSave the plays you want to try and come back to them.

How credits work

Pay for new data only.

  • Each new lookup uses the credits shown on its tool. You see the cost before you run it.
  • Repeating a search that was looked up recently is served from cache, free.
  • Opening any saved result in History is always free.
  • Need more? Top up with packs from 250 credits for $12.99.
Plans compared
PlanPriceCredits / monthProjects
FreeFree50—
Lite$19.99/mo500—
Pro$59.99/mo2,0001
Agency$99.99/mo5,00025

Your questions, answered

Talk to support
Which tools can I use on the free plan?

Page audit, SERP snapshot, Keyword explorer, with 50 credits a month. The AI visibility check is free for everyone, no account needed.

How are credits charged?

Each new lookup uses the credits shown on its tool, and you see the cost before you run it. Repeating a recent search is served from cache for free, and reopening any saved result in History is always free.

Which markets can I research?

The United States, United Kingdom, United Arab Emirates and India. Pick one and it follows you across every tool.

Can I use the tools for client work?

Yes. Pro includes 1 client project and Agency 25: save a client's website, keywords and competitors once, run research against them and generate a client-ready report.

How is this different from the growth library?

The tools fetch live data about your market. The library holds published case studies of tactics that worked. Use the tools to find the opportunity and the library to pick a proven way to go after it.

Start with one free check.

See whether AI recommends you today. It takes under a minute.