← BlogTutorialAug 27, 20264 min read

How to Check If ChatGPT Recommends Your Brand (Free, 2 Minutes)

TL;DR: AI assistants answer millions of "what's the best…" questions a day, and the brands named in those answers get pre-sold customers. You can check whether you're one of them in about two minutes, free, with no signup: whatworked.online/check.

Why this matters now

Traffic from AI assistants is still small — about 0.07% of sessions in Seer Interactive's 14-million-session study — but it converts at up to 9× the rate of Google organic, because the AI's answer has already recommended you before the click. If your brand is missing from those answers, a competitor is receiving that intent instead.

Step 1 — open the free checker

Go to whatworked.online/check. No account needed; you get 3 free checks a day.

The free AI visibility checker

Step 2 — enter your brand and the question customers actually ask

Two fields:

  • Brand — exactly as customers say it ("Rixos", not "Rixos Hotels FZE").
  • Question — phrase it the way a buyer would ask an assistant: "best boutique hotel in Lisbon", "best CRM for small startups", "best dentist in Dubai Marina".

The question matters more than the brand. AI assistants answer questions, so test the question with buying intent behind it.

Step 3 — read the verdict

The check asks ChatGPT and Perplexity live and returns a per-assistant verdict: how many times your brand appears, the exact sentences it appears in, and — the part most people find sobering — the sources each answer cites.

A live check result showing per-assistant verdicts

Step 4 — act on what you find

  • Cited? Screenshot it, share it, and protect it — re-check monthly, because AI answers move fast.
  • Missing? The sources the AI cites are your to-do list: those are the pages and platforms it trusts for your category. Getting represented there is the core of generative engine optimization.

Every check produces a shareable link, so you can send results to a client or your team as-is.

Frequently asked questions

Is the check really free?

Yes — 3 fresh checks per day per person, no signup. Identical repeat checks are served from cache without limits. A free WhatWorked Online account adds 20 monthly credits for the full toolkit.

Why does it check two AI assistants?

ChatGPT and Perplexity build answers differently — one brand can be cited in one and absent from the other. Checking both shows whether a gap is assistant-specific or systemic.

My brand is missing. Can that be fixed?

Usually, yes. AI answers lean on a small set of trusted sources per category — review platforms, directories, publishers. Getting accurately represented on the sources the answer already cites is the highest-leverage first step.

How often should I re-check?

Monthly, and after any major PR or content push. AI answers change faster than search rankings.

Run it yourself — free

20 live SEO tools, a free AI-visibility checker, and 280+ sourced case studies. Free tier, no card.

How to Check If ChatGPT Recommends Your Brand (Free, 2 Minutes) · WhatWorked