Explore Tools Dashboard

Primary

Dashboard Explore History Pricing

Tools

Keyword explorer AI search volume Google Trends SERP snapshot Ranked keywords Competitors Domain snapshot Tech stack Page audit Brand mentions

Categories

Cold Email Twitter/X SEO Communities Paid Ads

Settings

Settings Support

DTC Channel Mix 2026: Meta 61–72% of Spend, Google 25–33%, TikTok ~2.3% · WhatWorked

Back to explore

Paid AdsBenchmarkMembers onlyJune 2026

DTC Channel Mix 2026: Meta 61–72% of Spend, Google 25–33%, TikTok ~2.3%

Eightx / Common Thread data

This play is from June 2026

The latest 4 months of plays — full results, key tactics, and sources — are exclusive to paid plans. The older archive stays free forever.

View plans Browse the free archive

#paid-ads #benchmarks #channel-mix #dtc #2026-06