Growth Hack: Become Their Customer Before You Pitch — Instant Credibility Multiplier

Key tactics

• Purchase a product, course, or service from the person you want to pitch
• Reference the purchase in your outreach to stand out from pure cold pitches
• Turn yourself from a stranger into an existing customer before asking for anything

Summary

Simple but underused tactic: the easiest way to get noticed by a successful person is to buy something from them first. A pitch from an existing customer is far more likely to be read and considered than one from a random cold outreach attempt.

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