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Cold EmailResultAI-powered2026-01
2026 Benchmarks: Average 3.43% Reply Rate, Top Performers 10–15%
Folderly
Top performers10-15%Results
10-15%
Top performers
3.43%
Average reply rate
up to 142%
Ai personalization lift
Key tactics
- AI personalization can significantly lift response rates when done well
Summary
January 2026 industry benchmarks. Average cold email reply rate sat at 3.43%. Top performers still reached 10–15%. AI personalization was reported to boost response rates by up to 142% versus generic templates in some tests.
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