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CommunitiesBenchmark2026-01
Measurable Community Impact Targets: 20–40% Lower CAC, 15–25% Higher Retention
Mavik Labs framework
Cac reduction20–40% lower for referred customersResults
20–40% lower for referred customers
Cac reduction
15–25% higher for community members
Retention lift
20–30% higher upsell rates
Expansion revenue
40–60% lower ticket volume
Support deflection
Key tactics
- Track community members as a distinct cohort against non-members
- Measure CAC, retention, support load, and expansion separately
- Use these lifts as the business case for community investment
Summary
Clear measurement framework for community impact in 2026. Well-run communities reliably deliver lower customer acquisition cost, higher retention, reduced support volume, and stronger expansion revenue when compared with non-community customers.
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