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Paid AdsCase study2026-01
Jewelry Brand Meta Scale: $0 → $134k/Month in ~2–3 Months at ~5.3x Average ROAS
William Kast
Avg roas~5.3xResults
~5.3x
Avg roas
$134k
Monthly revenue
Key tactics
- Start with interest-targeted CBO to feed the pixel, then move to broad
- Use catalog testing by product category
- Support the main broad CBO with promo and retargeting catalog ads
Summary
Jewelry brand scaled from zero ad spend to $134k monthly revenue in a short window using a structured Meta approach: catalog testing, an initial interest CBO for learning, then a single broad CBO main campaign with supporting promo and retargeting layers.
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