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Paid AdsBenchmark2026-03
Advantage+ Shopping Still Outperforms: ~3.8x Average ROAS and 22% Lower CAC vs Standard Approaches
Sert Media / industry reports
Cac improvement22% lowerResults
22% lower
Cac improvement
~3.8x
Advantage plus roas
Key tactics
- Prioritize Advantage+ Shopping for ecommerce when data volume allows
- Pair broad targeting with strong pixel and catalog data
- Compare ASC performance against standard campaign structures regularly
Summary
2026 data continued to show Meta's Advantage+ Shopping campaigns delivering higher average ROAS (~3.8x) and meaningfully lower customer acquisition cost than many standard campaign approaches when properly fed with data.
Validate this tactic
Check live US search demand for this entry's topics: paid ads, meta, advantage plus, ecommerce