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Twitter/XCase studyAI-powered2026-03
400,000+ DMs at 3.3% Reply Rate: Competitor Followers + Structured Messages
Nicola (@nicola_lr) / Scrapely
Reply rate3.3%Results
3.3%
Reply rate
400,000+
Dms sent
Key tactics
- Scrape competitors' followers (people already interested in the category)
- Filter by bio keywords, location, and follower count for ICP match
- Every DM contains: relevance + pain point + social proof + low-commitment ask
- Ramp volume slowly and scale via multiple accounts
Summary
Full outreach system behind 400k+ DMs achieving a consistent 3.3% reply rate. Core insight: source from competitor followers rather than generic lists, then structure every message with relevance, pain, proof, and a soft ask.
Validate this tactic
Check live US search demand for this entry's topics: twitter, cold dm, lead sourcing, reply rate