400,000+ DMs at 3.3% Reply Rate: Competitor Followers + Structured Messages

Results

Key tactics

• Scrape competitors' followers (people already interested in the category)
• Filter by bio keywords, location, and follower count for ICP match
• Every DM contains: relevance + pain point + social proof + low-commitment ask
• Ramp volume slowly and scale via multiple accounts

Summary

Full outreach system behind 400k+ DMs achieving a consistent 3.3% reply rate. Core insight: source from competitor followers rather than generic lists, then structure every message with relevance, pain, proof, and a soft ask.

Related entries