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SEOTacticAI-powered2026-03
Winning in ChatGPT & AI Overviews Comes from Years of Distribution, Not GEO Hacks
Ross Simmonds (@TheCoolestCool)
Key tactics
- Invest in classic SEO, reviews, Reddit, YouTube, and digital PR
- Treat AI citations as an output of broad distribution
- Avoid chasing short-term GEO writing tricks
Summary
Argument that brands currently winning in ChatGPT and Google AI Overviews did so through years of SEO, reviews, community presence, and PR—not by discovering a new GEO content formula. AI citations are the result of long-term distribution.
Validate this tactic
Check live US search demand for this entry's topics: geo, ai search, distribution, long term