Ecom Niche: 13% Reply Rate and 12 Calls in 15 Days

Results

Key tactics

• Target ecom founders who sense something is wrong with their email backend but can''t diagnose it
• Speak to the specific feeling of 'metrics look fine but revenue should be higher'

Summary

Operator reports 13% reply rate (vs industry average ~0.5%) and 12 calls in 15 days in the ecommerce niche. Argues ecom is one of the easiest verticals because founders often have a gut feeling that flows are broken even when dashboards look green.

Related entries