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Cold EmailResult2026-03
LinkedIn DMs: 28% Reply Rate vs Typical Cold Email
Frederick Potticary (@freddiexpott)
Reply rate28%Results
28%
Reply rate
312
Dms sent
31
Calls booked
6
Deals closed
Key tactics
- Sound like a real person, not a company
- Short, observational messages referencing real events (e.g. new VP hire)
Summary
SaaS founder was spending $8k/month on cold email with poor results. Operator showed last-30-day LinkedIn DM numbers: 312 DMs → 28% reply rate → 31 calls → 6 deals. Core advice: stop sounding like a press release.
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Check live US search demand for this entry's topics: linkedin, human tone, high reply rate