Study of 847 Positive Replies: 31% Never Became Meetings

Results

Key tactics

• Reply speed is critical (under 23 min for top teams)
• Ask 'what''s your biggest challenge with X?' instead of 'are you free for a call?' (71% vs 34% conversion)
• Keep replies to 3 lines
• Do 3 follow-ups 48h apart

Summary

Analysis of 847 positive cold email replies. 31% never turned into meetings. Main reasons: slow response time, asking for a call too early, long replies, and weak follow-up. Top teams respond in under 23 minutes and use value-oriented first questions.

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