Back to explore
Cold EmailTactic2026-01
Shortest Messages Win + Random Typos Slightly Boost Reply Rate
Benoit Dubosson (@beniduboss)
Typo lift4% on a few thousand sampleResults
4% on a few thousand sample
Typo lift
Key tactics
- Shortest, most direct messages perform best
- Slight random typos can increase reply rate by ~4%
Summary
Observation from early 2026: the shift toward very short, to-the-point cold messages continues. Interestingly, minor random typos showed a small positive effect on reply rates in a multi-thousand email sample.
Validate this tactic
Check live US search demand for this entry's topics: copy style, typos, short copy