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Twitter/XCase study2026-01
Signal-Based Outbound: Replies Tripled After Switching to Hiring Velocity + Competitor Movement
Troy (@troyaitken_)
Results
15,000 emails → 2 booked calls → 0 deals
Before
Replies tripled, booked calls appeared
After 10 days
Key tactics
- Kill campaigns that have no real trigger or timing
- Rebuild around only 1–2 high-intent signals (hiring velocity, competitor movement)
- Same offer + same ICP can perform completely differently with proper timing
Summary
B2B founder's 'outbound is dead' campaign produced almost nothing. After rebuilding around two real buying signals (hiring velocity and competitor movement), replies tripled and booked calls appeared within 10 days using the same offer and ICP.
Validate this tactic
Check live US search demand for this entry's topics: twitter, signals, outbound, timing