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Cold EmailResult2026-03
State of Cold Email 2026: 3.2% Positive Reply Rate Benchmark
SyncGTM
Average open rate47.3%Results
47.3%
Average open rate
91
Emails per meeting
1.1%
Average meeting rate
8-12%
Signal triggered reply
3.2%
Average positive reply rate
Key tactics
- Signal-triggered campaigns significantly outperform list-based ones
- Multi-channel (email + LinkedIn + phone + video) lifts conversion
Summary
Analysis of 500M+ outbound emails. Average positive reply rate sat at 3.2%. Signal-triggered campaigns reached 8–12% positive reply rates. Top 10% of campaigns booked a meeting every 25–30 emails.
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